Nov 28 2008
Clarity. Clarity. Clarity.
When speaking of real estate value, the slogan is “Location, location, location.” When speaking of the value of nonfiction writing, the slogan should be “Clarity, clarity, clarity.”
Granted, clarity is only one of many important elements of writing. But in my book (excuse the pun) it’s the most important. If you fail to make your written message clear, you might as well have stayed in bed.
Let me give you an example. This morning my daughter asked my daughter-in-law if she liked pumpkin pie. Her response was, “I like it more than Greg.” (Greg being her husband, my son.)
I wasn’t sure what she meant. I think she meant, “I like pumpkin pie more than Greg likes pumpkin pie.” But on the other hand, she could have been saying, “I like pumpkin pie more than I like Greg.”
If she meant the latter, my son is in trouble. I say that because my daughter-in-law is the kind of girl no one would want to lose, and being demoted in her affections to a position just below pumpkin pie would not bode well for him.
So remember: When you write, pay attention to what you’re saying. Unless you’re writing poetry or certain types of fiction (and sometimes even then), clarity is rule #1.
