May 16 2008

Short Paragraphs Attract. Long Paragraphs Intimidate.

Published by Steve Osborne under Writing Techniques

Paragraphs are wonderful writing tools. They help organize text into succinct units of ideas and information. They also add visual relief by inserting white space into the document and breaking up the text, making it more inviting to the reader.

Too many writers fail to take advantage of these benefits by making their paragraphs too long. Long paragraphs typically bring pieces of text together that would be better off separated for organizational purposes. They also create long chunks of text that intimidate readers. (If you want your readers not to read something, bury it in a long paragraph.)

Look at the following excerpt from a magazine article I wrote about a small rural town….

If you could go to a doctor and get a prescription for the maladies of big city living, that prescription would be Orofino, Idaho.

Sick of bumping into people everywhere you go, fighting traffic, waiting in long lines? Tired of being trapped in a suffocating environment of asphalt, brick and concrete? Frustrated with the hectic pace of a life that’s insulated from the natural rhythms of nature?

Take a dose of Orofino. You’ll feel much better very soon.

That’s because Orofino (Spanish for “fine gold”) is the gold standard in small-town, western America. The community has all the potential of becoming a full-blown travel destination like Jackson, Wyoming, but has not yet lost its innocence. It remains untainted and real.

Now check out the same text, this time packed together into a single paragraph….

If you could go to a doctor and get a prescription for the maladies of big city living, that prescription would be Orofino, Idaho. Sick of bumping into people everywhere you go, fighting traffic, waiting in long lines? Tired of being trapped in a suffocating environment of asphalt, brick and concrete? Frustrated with the hectic pace of a life that’s insulated from the natural rhythms of nature? Take a dose of Orofino. You’ll feel much better very soon. That’s because Orofino (Spanish for “fine gold”) is the gold standard in small-town, western America. The community has all the potential of becoming a full-blown travel destination like Jackson, Wyoming, but has not yet lost its innocence. It remains untainted and real.

Which treatment is more appealing to you? If you’re like the vast majority of people, you found the multi-paragraph version much easier to read – more visually inviting. The white spaces attract the eye, breaking up the information into bite-size pieces. (This applies even if you’re using the paragraph format with indented first lines and no lines between paragraphs.) The multi-paragraph approach also allowed me to more carefully organize the information I was trying to convey, and to visually pop out the “Take a dose of Orofino….” statement, giving it more impact.

One word of caution: Don’t go overboard with this! I have seen whole pages filled with long strings of tiny, one- or two-sentence paragraphs. I found myself hungering for a longer paragraph to break things up. A variety of paragraph sizes simply looks better, so don’t be afraid to throw longer ones into your manuscript occasionally, as long as they make sense from an organizational standpoint.

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May 15 2008

A Quick Fix for Improving Your Grammar

Published by Steve Osborne under Writing Rules

I just read a plea from someone who writes for a Web site asking for help with grammar. It’s interesting that so many bloggers and Web site owners are feeling the pressure to use proper English when they write their posts or Web content.

And well they should. Grammar and usage errors reflect negatively on a writer’s image and credibility. Like everyone else who writes anything that will be read by others, bloggers and Web site owners shoot themselves in their collective feet if they write poorly. Then can have the best information in the world, but if they present it in a way that screams “uneducated lout,” people will question the value and integrity of the information itself.

So where do you go for help with grammar? There are tons of books out there in printed and online formats. But they tend to be chloroform in print and you have to read through endless pages of rules to find the ones you actually don’t know.

Another problem you face is that you often don’t know that you don’t know certain rules. For example, I spent years as a full-time freelance writer putting hyphens in phrases like “the book was well-written” when I shouldn’t have used them, and not putting hyphens in phrases like “a well written book” when I should have used them. (If you’re confused, you can read a full explanation of this issue by clicking here.

In my years as a professional writer, I’ve noted the English rules and issues that people are most likely to get wrong when they write. I’ve addressed these in what I hope is an easy-to-digest, straightforward way in the “Writing Rules” category of posts on this blog site. It took me years to cull these out and make sense of them. I hope they can be of use to you as you work to improve your writing.

PS. I compiled the 50 most commonly abused rules and issues into an e-book (click here). I’ve found that if people learn these, they will eliminate almost all the mistakes writers commonly make. And they won’t have to pour through hundreds of pages and thousands of rules to zero in on them.

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May 14 2008

What Do You Really Want to Write About?

Published by Steve Osborne under Writing Techniques

We often have to write about specific topics as part of our jobs or academic careers. But there are times when we just want to shut the door and write about what we want to write about.

We start writing, but soon realize that something is missing, and that something is the interest we thought we had in the subject. Word after word, sentence after sentence, the head of steam we began with peters out.

Thinking ManThe problem is, our conscious minds often trick us. They tell us we’re interested in something, when in reality, we’re not. Our subconscious minds are much more honest. But we can’t just walk up to them and say, “Hey, what really interests me?” When we do, they stonewall it, leaving us in the dark. They are, after all, subconscious.

Domenic, a prolific writers’ forum contributor at www.mywriterscircle.com, offers this suggestion for “tricking” our subconscious minds into revealing the truth. With his permission, I’m happy to share it with you:

Take 30 minutes and start writing words onto a sheet of paper (single words). You should be able to get 300 words down. Take maybe three color markers and start to color the words that are related, such as dog, cat and bear … or women, hair and smile.

One of the groups will be what you are most thinking about. With a new sheet of paper; write things about that group.

After you have done this you will have a pretty good idea of what you most think about, and that is what you should write about.

This method may take three session to work for you. After you have done it once, it comes very easy.

Some years back I started using this to find out just what I wanted to write about.

Thanks for the tip, Domenic. If anyone else wants to share a tip, technique, strategy or insight, please submit it in a comment. We can all learn, and we can all teach.

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